COOKIES, BEACONS, AND SIMILAR TEHNOLOGIES

Together with certain third parties such as content providers and advertisers, we may also use technologies known as cookies, beacons or pixels (or other tools, commonly referred to as „technologies “) and transmit the information from your device to a server . These technologies can be embedded in online content, videos and advertising. It enables a server to read certain information about your device, to find out when you viewed certain content or a specific advertisement, to determine the time and date on which you viewed the content, and to provide information about your device, including the IP Address of your device. We and third parties use these technologies for confirmation, among other things,that content and advertisements have been delivered and displayed correctly.

Cookies are small files that store information on your computer, television, mobile phone or other devices. They enable the company that places the cookie on your device to recognize you across various websites, services, devices and browser sessions. Cookies serve many useful purposes. For example:

Cookies can save their login data so that you do not have to enter it every time you log in to a service.
Cookies help us and third parties to understand which parts of our services are most popular because they allow us to see which pages and functions visitors access and how much time they spend on the pages. Examining this information helps us adapt our services and offer you a better experience.
Cookies help us and third parties to understand which advertisements you have seen so that you do not receive the same ad every time you access a service.
Cookies help us and third parties to provide you with relevant content and advertising by collecting information about your use of our services and other websites and apps.

We use the following types of cookies in our services:

Essential cookies: Allow you to get the services you requested through our website. Without these cookies, the services you requested cannot be made available. For example, essential cookies can be used to authenticate you when you log in. These cookies are activated automatically and cannot be deactivated because without them our services cannot work effectively.

Performance cookies: Allow us to analyze the performance and design of our services and identify errors. With this type of cookie, for example, we can see that you have already used a service and they show us which of our apps are the most popular, because with their help we can see which pages visitors access most often and how much time visitors spend in the respective app. We use cookies from Google Analytics, Adobe and similar analysis cookies to achieve this goal.

This type of cookie is automatically deactivated and can be configured according to your special preferences.

Functionality and profile cookies: Allow us to offer a better user experience. This type of cookie, for example, ensures that the information displayed the next time you visit our website matches your user preferences or your account from which you came to the service. This type of cookie is automatically deactivated and can be configured according to your special preferences.

Advertising / targeting cookies: Allow us and our carefully selected partners to personalize our website, deliver advertisements to you, or contact you directly if you have agreed to such communications separately, in a way that is relevant to you and is in line with your interests, for example, using information about services that you have accessed through our apps.

We can use and combine your cookie data with the information we collect about you from other sources to give you a better experience. For example, we can use them to send you more relevant direct marketing messages, but only if you have agreed to receive direct marketing messages.

We can allow carefully selected third parties to place this type of cookie or similar technology for this purpose. For example, we use (among other things) Google remarketing tags to allow our retail partners to advertise products that you have viewed on our website. For more information on how Google remarketing tags work, see: https://www.thinkwithgoogle.com/intl/en-gb/. Furthermore, third parties, e.g. Place Facebook, cookies to track you across applicable websites and other websites.

We can also work with carefully selected business partners to place common advertisements. This can include linking the cookie data collected on our website with the data collected by our business partners. Depending on which cookies you activate, we can also use the information collected to better understand our customers’ preferences and to align future advertising campaigns accordingly, including the selection of the people we address with our marketing communications.

We and our carefully selected business partners can place cookies when we show advertisements for our products and services on third-party websites and when you click on these ads so that we know which websites and advertisements our customers have seen and which advertisements they interact with to have. We and our business partners only use these cookies if you give your consent to the operator of the third-party website. You can adjust your preferences regarding these cookies on these third party websites. We will save this type of cookie for a period of 13 months.

Third party cookies: Our services can also display content from websites or third-party services, which can lead to third-party cookies being stored on your device. Below you will find more details about managing your preferences. We do not control the storage and use of these cookies by these third parties and you should read the data protection guidelines of the relevant third parties for further information. For more information about other service providers, please contact us. This type of cookie is automatically deactivated and can be configured according to your special preferences.

Beacons and pixels

Together with certain third parties, we use technologies that are referred to as beacons or pixels and transmit information from your device to a server. Beacons can be embedded in online content, advertisements, videos and emails and allow a server to read certain types of information from your device, to find out when you viewed certain content or a specific email message, determine the time and date on which you viewed relevant content, and record the IP address of your device. We and certain third parties use beacons for a variety of purposes, including: a. to analyze the use of our services and, in conjunction with other information, to provide content and advertisements that are of greater interest to you.

Other local storage

We also use other types of local storage technologies, such as, together with certain third parties in connection with our services. B. locally released objects (also referred to as „Local Shared Objects “ or „Flash cookies “) and local storage with HTML5. These technologies are similar to the cookies explained above. They are stored on your devices and can be used to store certain information about your activities and preferences. However, these technologies use parts of your device other than standard cookies, so you may not be able to control them with standard browser tools and settings. For information on deactivating or deleting the information contained in locally shared objects, see http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

Cookies are not stored longer than is necessary to provide the function for which they are used. This duration differs depending on the service. For example, a cookie for authentication of registrations can be saved longer than a cookie that a guest can use to save items on their website in their shopping cart.

How to manage your preferences

If we use these technologies in our services, you can revoke your consent or adjust your preferences at any time. However, some technologies are essential or necessary to operate the service and cannot be changed. Visit the settings or the cookie preference menu in the respective service or on your device for more information on how to manage these options.